Why we write US English first
We write every source text in plain US English, even for clients who never sell in the US. Here is why.
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Germany, Austria, Switzerland: one German or three?
One German version usually covers DACH. Here are the exceptions.
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A content audit in one afternoon
A spreadsheet, a shared drive, and one afternoon. That is a content audit.
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Interactive PDFs: worth it for multilingual catalogs?
Interactive PDFs multiply QA by the number of languages. When are they worth it?
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Sales decks that survive the handoff
A sales deck changes the moment it leaves your hands. Build it so the changes do not break it.
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Entering Spain: a short guide to Spanish for marketing teams
Spain and Latin America share a language but not a vocabulary. What to decide before you translate.
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What a translation vendor needs from you (and what they do not)
Three things every translation vendor needs, and three things that only slow them down.
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Preparing InDesign files for translation: a checklist
The file-prep checklist we run before any InDesign document goes to a translation vendor.
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One product, three names: a terminology horror story
When three teams name the same product differently, translation multiplies the problem.
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Why your brochure breaks when it is translated into German
German runs 30 percent longer than English. Here is how to build layouts that survive it.
