Spanish is not one market. Spain, Mexico, Colombia and Argentina differ in vocabulary, register, and even in how formal a brochure should sound.
Spain versus Latin America
| Topic | Spain | Mexico |
|---|---|---|
| Second person | vosotros in casual copy, usted in B2B | ustedes everywhere |
| Computer | ordenador | computadora |
| Marketing | marketing | mercadotecnia or marketing |
Our recommendation
Produce one neutral Latin American Spanish version for the Americas and a separate European Spanish version for Spain. It is cheaper than it sounds and avoids embarrassing a sales rep in Madrid.
See how we did it for Northwind Robotics.
