Why we write US English first
We write every source text in plain US English, even for clients who never sell in the US. Here is why.
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Germany, Austria, Switzerland: one German or three?
One German version usually covers DACH. Here are the exceptions.
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Entering Spain: a short guide to Spanish for marketing teams
Spain and Latin America share a language but not a vocabulary. What to decide before you translate.
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What a translation vendor needs from you (and what they do not)
Three things every translation vendor needs, and three things that only slow them down.
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One product, three names: a terminology horror story
When three teams name the same product differently, translation multiplies the problem.
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Why your brochure breaks when it is translated into German
German runs 30 percent longer than English. Here is how to build layouts that survive it.
