Why we write US English first
We write every source text in plain US English, even for clients who never sell in the US. Here is why.
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A content audit in one afternoon
A spreadsheet, a shared drive, and one afternoon. That is a content audit.
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Sales decks that survive the handoff
A sales deck changes the moment it leaves your hands. Build it so the changes do not break it.
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One product, three names: a terminology horror story
When three teams name the same product differently, translation multiplies the problem.
