Most B2B companies can ship one German version for the DACH region. The exceptions are worth knowing.
When one version works
Technical product sheets and most brochures. Terminology is largely shared and readers expect a standard register.
When you need variants
- Legal and contract text (Swiss German avoids the eszett)
- Pricing and currency
- Consumer-facing campaigns with local idiom
We usually produce one German master and a short Swiss and Austrian “delta” list rather than three full translations.
