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Why we write US English first

Our clients sell in Europe and Latin America, yet we write every source text in plain US English. This is deliberate.

English as the pivot

Most translation vendors staff English-to-X pairs more deeply than any other. A clean English source makes every target language cheaper and faster.

What “plain” means

  • Short sentences, one idea each
  • No idioms, puns, or sports metaphors
  • Consistent product and feature names

If a sentence needs a footnote in English, it will need three in Spanish.

Daniel Okafor, Project Lead

This post is new and has not been translated yet. It is a good test for the connector.

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