You do not need a six-week project to find out what marketing materials you actually have. You need a spreadsheet, a shared drive, and one afternoon.
The columns
- Asset name and owner
- Format and source file location
- Languages available and date of last update
- Still used by sales? (yes / no / unsure)
What you will find
In every audit we have run, at least a third of the assets were out of date and a tenth existed in a language nobody sells in any more.
Related: terminology issues are usually discovered during the audit.
