{"id":257,"date":"2026-09-09T00:00:00","date_gmt":"2026-09-09T00:00:00","guid":{"rendered":"https:\/\/insights.lumenreachagency.com\/un-prodotto-tre-nomi\/"},"modified":"2026-09-09T00:00:00","modified_gmt":"2026-09-09T00:00:00","slug":"un-prodotto-tre-nomi","status":"publish","type":"post","link":"https:\/\/insights.lumenreachagency.com\/it\/un-prodotto-tre-nomi\/","title":{"rendered":"Un prodotto, tre nomi: una storia dell&#8217;orrore terminologica"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un cliente una volta ci ha inviato una presentazione di vendita, una brochure e un sito web che chiamavano lo stesso prodotto di punta con tre nomi diversi. I traduttori, comprensibilmente, hanno prodotto tre traduzioni diverse.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Come succede<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Il marketing d\u00e0 un nome a un prodotto, l&#8217;ingegneria lo abbrevia, le vendite aggiungono un soprannome. Nessuno scrive nulla.<\/p>\n\n\n<h2 class=\"wp-block-heading\">La soluzione \u00e8 noiosa e funziona<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Una lista terminologica di una pagina, concordata prima che inizi la traduzione<\/li>\n\n<li>Nomi di prodotto marcati come &#8220;non tradurre&#8221; nel glossario<\/li>\n\n<li>Un unico responsabile della lista, di solito nel marketing<\/li>\n<\/ul>\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Termine<\/th><th>Tradurre?<\/th><th>Nota<\/th><\/tr><\/thead><tbody><tr><td>LumenKit<\/td><td>No<\/td><td>Nome di prodotto, mantenere le maiuscole<\/td><\/tr><tr><td>content audit<\/td><td>S\u00ec<\/td><td>Preferire il termine di marketing locale<\/td><\/tr><tr><td>sales enablement<\/td><td>S\u00ec<\/td><td>Verificare l&#8217;uso regionale<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<p class=\"wp-block-paragraph\">La terminologia \u00e8 al centro dei nostri <a href=\"\/it\/case-studies\/\">case study<\/a> pi\u00f9 spesso di quanto si pensi.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Quando tre team chiamano lo stesso prodotto in modo diverso, la traduzione moltiplica il problema.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3,2],"tags":[14,7],"class_list":["post-257","post","type-post","status-publish","format-standard","hentry","category-content-strategy","category-localization","tag-sales-decks","tag-terminology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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