{"id":265,"date":"2026-08-10T00:00:00","date_gmt":"2026-08-10T00:00:00","guid":{"rendered":"https:\/\/insights.lumenreachagency.com\/case-studies\/northwind-robotics-kit-di-vendita-spagna-messico\/"},"modified":"2026-08-10T00:00:00","modified_gmt":"2026-08-10T00:00:00","slug":"northwind-robotics-kit-di-vendita-spagna-messico","status":"publish","type":"case_study","link":"https:\/\/insights.lumenreachagency.com\/it\/case-studies\/northwind-robotics-kit-di-vendita-spagna-messico\/","title":{"rendered":"Northwind Robotics: un kit di vendita per Spagna e Messico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Northwind Robotics costruisce robot collaborativi per linee di confezionamento. Il suo kit di vendita in inglese funzionava negli Stati Uniti e nel Regno Unito. Poi ha assunto team di vendita a Madrid e Monterrey.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Cosa abbiamo fatto<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Audit di 42 asset, 14 ritirati<\/li>\n\n<li>Riscritto la brochure principale e quattro schede prodotto in inglese semplice<\/li>\n\n<li>Prodotto le versioni in spagnolo europeo e spagnolo latinoamericano tramite un unico fornitore<\/li>\n\n<li>Ricostruito i template InDesign con un margine di espansione del 35 percento<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">Risultato<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Entrambi i team sono partiti con un kit completo lo stesso giorno, e il team messicano ha smesso di usare traduzioni fatte in casa entro un mese.<\/p>\n\n\n\n<div class=\"wp-block-group cs-details\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Dettagli del progetto<\/h2>\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Cliente<\/td><td>Northwind Robotics<\/td><\/tr><tr><td>Mercati di destinazione<\/td><td>Spagna, Messico<\/td><\/tr><tr><td>Anno<\/td><td>2026<\/td><\/tr><tr><td>Risultato chiave<\/td><td>Kit di vendita completo in due varianti di spagnolo, consegnato in 7 settimane<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Per la prima volta i team di Madrid e Monterrey raccontavano la stessa storia.<\/p>\n<cite>Luc\u00eda Fern\u00e1ndez, VP Sales EMEA &amp; LATAM<\/cite><\/blockquote>\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Kit di vendita completo in due varianti di spagnolo, consegnato in 7 settimane. Mercati: Spagna, Messico.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"industry":[16],"class_list":["post-265","case_study","type-case_study","status-publish","hentry","industry-manufacturing"],"acf":{"client_name":"Northwind Robotics","target_markets":"Spagna, Messico","challenge":"Due team di vendita ispanofoni, un solo kit di vendita in inglese e una fiera tra otto settimane.","key_result":"Kit di vendita completo in due varianti di spagnolo, consegnato in 7 settimane","client_quote":"Per la prima volta i team di Madrid e Monterrey raccontavano la stessa storia.","quote_author":"Luc\u00eda Fern\u00e1ndez, VP Sales EMEA & 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