{"id":264,"date":"2026-10-07T00:00:00","date_gmt":"2026-10-07T00:00:00","guid":{"rendered":"https:\/\/insights.lumenreachagency.com\/auditoria-de-contenido-en-una-tarde\/"},"modified":"2026-10-07T00:00:00","modified_gmt":"2026-10-07T00:00:00","slug":"auditoria-de-contenido-en-una-tarde","status":"publish","type":"post","link":"https:\/\/insights.lumenreachagency.com\/es\/auditoria-de-contenido-en-una-tarde\/","title":{"rendered":"Una auditor\u00eda de contenido en una tarde"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No necesitas un proyecto de seis semanas para saber qu\u00e9 materiales de marketing tienes realmente. Necesitas una hoja de c\u00e1lculo, una unidad compartida y una tarde.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Las columnas<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Nombre del activo y responsable<\/li>\n\n<li>Formato y ubicaci\u00f3n del archivo fuente<\/li>\n\n<li>Idiomas disponibles y fecha de la \u00faltima actualizaci\u00f3n<\/li>\n\n<li>\u00bfLo sigue usando ventas? (s\u00ed \/ no \/ no est\u00e1 claro)<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 vas a encontrar<\/h2>\n\n\n<p class=\"wp-block-paragraph\">En todas las auditor\u00edas que hemos hecho, al menos un tercio de los activos estaba desactualizado y una d\u00e9cima parte exist\u00eda en un idioma en el que ya nadie vende.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Relacionado: los problemas de <a href=\"\/one-product-three-names\/\">terminolog\u00eda<\/a> suelen descubrirse durante la auditor\u00eda.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Una hoja de c\u00e1lculo, una unidad compartida y una tarde. Eso es una auditor\u00eda de contenido.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3],"tags":[15],"class_list":["post-264","post","type-post","status-publish","format-standard","hentry","category-content-strategy","tag-process"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una auditor\u00eda de contenido en una tarde | Lumenreach Insights<\/title>\n<meta name=\"description\" content=\"Una hoja de c\u00e1lculo, una unidad compartida y una tarde. 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