{"id":262,"date":"2026-09-30T00:00:00","date_gmt":"2026-09-30T00:00:00","guid":{"rendered":"https:\/\/insights.lumenreachagency.com\/entrar-en-espana-guia-de-espanol-para-marketing\/"},"modified":"2026-09-30T00:00:00","modified_gmt":"2026-09-30T00:00:00","slug":"entrar-en-espana-guia-de-espanol-para-marketing","status":"publish","type":"post","link":"https:\/\/insights.lumenreachagency.com\/es\/entrar-en-espana-guia-de-espanol-para-marketing\/","title":{"rendered":"Entrar en Espa\u00f1a: una breve gu\u00eda de espa\u00f1ol para equipos de marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El espa\u00f1ol no es un solo mercado. Espa\u00f1a, M\u00e9xico, Colombia y Argentina difieren en vocabulario, registro e incluso en lo formal que debe sonar un folleto.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Espa\u00f1a frente a Am\u00e9rica Latina<\/h2>\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tema<\/th><th>Espa\u00f1a<\/th><th>M\u00e9xico<\/th><\/tr><\/thead><tbody><tr><td>Segunda persona<\/td><td>vosotros en textos informales, usted en B2B<\/td><td>ustedes en todos los casos<\/td><\/tr><tr><td>Computer<\/td><td>ordenador<\/td><td>computadora<\/td><\/tr><tr><td>Marketing<\/td><td>marketing<\/td><td>mercadotecnia o marketing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h2 class=\"wp-block-heading\">Nuestra recomendaci\u00f3n<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Produce una versi\u00f3n neutra de espa\u00f1ol latinoamericano para Am\u00e9rica y una versi\u00f3n separada de espa\u00f1ol de Espa\u00f1a. Es m\u00e1s barato de lo que parece y evita poner en apuros a un comercial en Madrid.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Mira c\u00f3mo lo hicimos para <a href=\"\/es\/case-studies\/\">Northwind Robotics<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Espa\u00f1a y Am\u00e9rica Latina comparten idioma pero no vocabulario. Qu\u00e9 decidir antes de traducir.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[2,5],"tags":[11,10,7],"class_list":["post-262","post","type-post","status-publish","format-standard","hentry","category-localization","category-market-entry","tag-latin-america","tag-spain","tag-terminology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrar en Espa\u00f1a: gu\u00eda de espa\u00f1ol para marketing | Lumenreach Insights<\/title>\n<meta name=\"description\" content=\"Espa\u00f1a y Am\u00e9rica Latina comparten idioma pero no vocabulario. 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