{"id":266,"date":"2026-08-10T00:00:00","date_gmt":"2026-08-10T00:00:00","guid":{"rendered":"https:\/\/insights.lumenreachagency.com\/case-studies\/northwind-robotics-kit-de-ventas-espana-mexico\/"},"modified":"2026-08-10T00:00:00","modified_gmt":"2026-08-10T00:00:00","slug":"northwind-robotics-kit-de-ventas-espana-mexico","status":"publish","type":"case_study","link":"https:\/\/insights.lumenreachagency.com\/es\/case-studies\/northwind-robotics-kit-de-ventas-espana-mexico\/","title":{"rendered":"Northwind Robotics: un kit de ventas para Espa\u00f1a y M\u00e9xico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Northwind Robotics fabrica robots colaborativos para l\u00edneas de envasado. Su kit de ventas en ingl\u00e9s funcionaba en Estados Unidos y Reino Unido. Luego contrataron equipos comerciales en Madrid y Monterrey.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 hicimos<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Auditamos 42 activos y retiramos 14<\/li>\n\n<li>Reescribimos el folleto principal y cuatro fichas de producto en ingl\u00e9s sencillo<\/li>\n\n<li>Produjimos versiones en espa\u00f1ol de Espa\u00f1a y espa\u00f1ol latinoamericano con un solo proveedor<\/li>\n\n<li>Reconstruimos las plantillas de InDesign con un margen de expansi\u00f3n del 35 por ciento<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\">Resultado<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Ambos equipos arrancaron con un kit completo el mismo d\u00eda, y el equipo mexicano dej\u00f3 de usar traducciones caseras en un mes.<\/p>\n\n\n\n<div class=\"wp-block-group cs-details\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Detalles del proyecto<\/h2>\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Cliente<\/td><td>Northwind Robotics<\/td><\/tr><tr><td>Mercados objetivo<\/td><td>Espa\u00f1a, M\u00e9xico<\/td><\/tr><tr><td>A\u00f1o<\/td><td>2026<\/td><\/tr><tr><td>Resultado clave<\/td><td>Kit de ventas completo en dos variantes de espa\u00f1ol, entregado en 7 semanas<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Por primera vez los equipos de Madrid y Monterrey contaban la misma historia.<\/p>\n<cite>Luc\u00eda Fern\u00e1ndez, VP Sales EMEA &amp; LATAM<\/cite><\/blockquote>\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Kit de ventas completo en dos variantes de espa\u00f1ol, entregado en 7 semanas. Mercados: Espa\u00f1a, M\u00e9xico.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"industry":[16],"class_list":["post-266","case_study","type-case_study","status-publish","hentry","industry-manufacturing"],"acf":{"client_name":"Northwind Robotics","target_markets":"Espa\u00f1a, M\u00e9xico","challenge":"Dos equipos de ventas hispanohablantes, un \u00fanico kit de ventas en ingl\u00e9s y una feria en ocho semanas.","key_result":"Kit de ventas completo en dos variantes de espa\u00f1ol, entregado en 7 semanas","client_quote":"Por primera vez los equipos de Madrid y Monterrey contaban la misma historia.","quote_author":"Luc\u00eda Fern\u00e1ndez, VP 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